Wednesday, February 9, 2011

Spring into Style

Well it has been quite a busy winter for the Playpants team since our successful Create Change fundraiser in December. After raising over $700 for our cause (enough to send four girls to secondary school for an entire year!), we found ourselves juggling holiday plans, our spring line production, and for me personally- an infant with no interest in sleeping for more than a couple hours at a time.

Now, two months later, I can see the proverbial light on the horizon. Hazel is 8 months old, crawling and cruising (still not so keen on sleeping), and providing us with the perfect model for the bloomers that have just arrived from our fabulous local production shop. We really took our time with this latest run, gathering all the fabulous feedback from our customers and refining the fit for our dressed bloomers. We've added more "give" for a slightly more generous fit that allows older children to enjoy our products. The size 5 now easily fits toddlers and preschoolers, including my 4.5 year old daughter. Every bottom is different of course which is why we suggest our fit is best up to 3T, and still offer our 30 day return/exchange policy to ensure you get the perfect fit for your own little one.

Our spring line is all about being feminine with modern florals, soft linens, pink hues, and crisp frills. I'm in love with the lightweight linen feel of "Easy Breezy" and my eldest, Violet, naturally gravitates toward the lavender shade. Thanks to the new fit, both my 8 month old and 4 year old are able to showcase their frilled bottoms. With the cotton blended into the linen, I can still wash and dry my bloomers without too much concern, though I have taken to laying them flat to dry for an extra crisp look.

Of course, we've kept our bestselling organic denim Laundry Day and hemp Sunday Brunch as part of our spring styles. I really like having the option of a sturdier fabric for days when I'm in the garden with the girls and they just might get a bit dirty (in fact, the sun is shining and Hazel's wearing them now as I type!) ;)

Thanks to all of you who have supported Playpants in its inaugural run, and thanks to my amazing partners Anna and Rachel for supporting me personally as I've struggled to be functional (awake) for the past few months. It's been a great journey together and I'm so ready to bloom into spring.

xoxoxo
-Zoe

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